"Brand" is the core embodiment of national competitiveness and international status. It is the life of Chinese export-oriented enterprises, especially small and medium-sized export-oriented enterprises, which are facing increasing export pressures. Enterprises need to improve the quality of export commodities to form brand influence.Since 2017, the State Council has set May 10 as "China Brand Day" every year, which is of great significance to drive the transformation of Chinese manufacturing to China's creation, adjust the transformation and upgrading of China's industrial structure, and increase the self-owned brand building of enterprises.In order to coordinate with the implementation of the national brand strategy, the Commercial Certification Center, in cooperation with the Service Trade Branch of China Standardization Association and China Quality Agricultural Products Development Service Association, issued a certificate of "China's Export Commodity Brand" under the new development model of "Standardization + Commercial Certification + Trade Promotion".